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IDS Marketing Product · Home Builder Research

SENTINELQ

Home builder market research, already done for you. Access weekly updated insights and dive deep into competitor inventory, products, communities, pricing, sales activity, promotions and more.

All in One Platform.
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COMMUNITIES97
HOMES2,410
BUILDERS35
PRODUCTS5
Inventory Activity
Product Mix
SentinelQ / Market Intelligence

SEE WHAT’S HAPPENING ACROSS YOUR MARKET.

Explore the numbers shaping your market. Switch cities to see available market intelligence.

CURRENT MARKET OVERVIEW
EDMONTON REGION
LAST 30 DAYS SEP 11 – OCT 9, 2026
COMMUNITIES95Tracked communities
HOMES2,515Homes in market view
BUILDERS35Tracked home builders
INVESTMENT$1.21BMarket investment
HOMES ADDED457
HOMES SOLD338
HOMES ADDED ($)$188.81M
HOMES SOLD ($)$149.30M
Source: SentinelQ Edmonton dashboard screenshot supplied October 13, 2026. Figures reflect the date range displayed in the source. Trend lines are decorative.
COMMUNITIES99Tracked communities
HOMES2,137Homes in market view
BUILDERS30Tracked home builders
INVESTMENT$1.27BMarket investment
HOMES ADDED530
HOMES SOLD306
HOMES ADDED ($)$289.79M
HOMES SOLD ($)$174.99M
Source: Calgary market dashboard screenshot supplied October 23, 2026. Trend lines are decorative and do not represent historical data.

HUNDREDS OF HOURS OF BUILDER RESEARCH ALREADY DONE.

Stop collecting data. Start using it. Stop jumping between builder websites, community pages, listings and spreadsheets. SentinelQ gathers the research and brings it into one platform.

Competitive intelligenceSee where you stand in comparison against your direct competitors.
Inventory movementSee what is currently available versus sold and where inventory and sales are moving.
PricingCompare competitive pricing (+/-) and average $/sf by product.
Market activitySee builder activity by community, product, pricing, sales and current discounts.

SEE THE MARKET. SKIP THE MANUAL RESEARCH.

Explore the market intelligence SentinelQ brings together so your team can spend less time gathering information and more time using it.

See where you stand in comparison against your direct competitors. See how many homes are currently available vs sold. Break competitor activity down by product type, community, competitive pricing (+/-), and average $/sf by product.

Compare builder activity and market presence to understand how your direct competitors are performing.

View the market in clear competitive segments to better understand builder positioning and activity.

Compare activity by community, including builder presence, inventory, sales, products and pricing.

See how products and designs compare across your competitive market and identify what is moving.

Compare pricing across builders, communities and products to better understand your position in the market.

See newly available spec home inventory across your competitive market in one place.

Track sold homes and market movement to see what is selling across builders, communities and products.

SentinelQ + ChatGPT

ASK THE
DATA.

SentinelQ is equipped with the most advanced ChatGPT to help you get more from your market data. Better understand charts and outputs, ask questions about the data, develop monthly reports for you and your team, and uncover ideas to help you stay ahead of the competition—all backed by SentinelQ data.

Which product types are moving fastest this month?
Based on the current data, rear-drive single-family inventory is showing the strongest sales velocity across the tracked communities.
Create a short monthly summary for the sales team.
I can turn inventory, sales, pricing and promotion data into a concise monthly report.

BOOK A DEMO.

Know your market. Make stronger decisions. See how SentinelQ turns hundreds of hours of builder research into market intelligence your team can use.

Book a Demo →