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Digital Marketing for Home Builders

BUILD YOURDIGITAL EDGE.

IDS Marketing helps home builders generate more qualified leads through strategy, search, paid media, social, email, CRM and websites built around the homebuyer journey.

IDS helps home builders generate more qualified leads through strategy, search, paid media, social, email, CRM and websites built around the homebuyer journey.

11+ YEARS
Real estate marketing experience
HOME BUILDER FOCUSED
Industry-specific strategy
ONE DIGITAL TEAM
Strategy, creative, tech + performance

WE KNOW HOW BUILDERS GENERATE LEADS.

Communities, models, quick possessions, show homes and buyer journeys all affect how someone discovers and chooses a builder. IDS Marketing combines that industry knowledge with digital strategy so your marketing works toward one thing: more qualified leads.

What buyers searchCommunities + neighbourhoods
What buyers compareModels + quick possessions
What builders needQualified leads + better tracking
What IDS Marketing connectsMarketing + website + CRM
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HOME BUILDER PRODUCTMarket the homes buyers want to explore.

ONE TEAM. EVERY CHANNEL.

Instead of disconnected vendors and tactics, IDS Marketing brings your digital marketing together under one team that understands home builders.

Local SEO, technical SEO, on-page optimization, content strategy, community pages, model pages and AI search visibility.

  • Local SEO
  • Technical SEO
  • Content
  • AEO
  • GEO

Google Search, Performance Max, Meta campaigns, retargeting, landing pages, creative, conversion tracking and reporting.

  • Search
  • PMax
  • Meta
  • Retargeting

Organic and paid social, content calendars, graphics, reels, copywriting and community management.

  • Organic
  • Paid Social
  • Reels
  • Creative

Campaigns, newsletters, automation, segmentation, lead nurturing, CRM integration and reporting.

  • Campaigns
  • Automation
  • Nurture
  • Segmentation

Lead routing, source tracking, automation and integrations that connect marketing directly to sales.

  • Lead Routing
  • Tracking
  • Automation
  • Reporting

High-performing websites designed around communities, models, quick possessions and the way buyers browse.

  • UX
  • Development
  • Content
  • BuilderQ
Built by IDS Marketing

BUILDERQ

A complete front- and back-end website platform built specifically for home builders. Manage communities, models, quick possessions, lot maps and website content from one streamlined system.

CommunitiesModelsQuick PossessionsLot MapsCRM Integration
COMMUNITIES12
QUICK POSSESSIONS18
SHOW HOMES5
FLOOR PLANS42
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THE INDUSTRY WE KNOWMarketing built around the way homebuyers search, compare and connect.
From Search to Sales

ONE CONNECTED DIGITAL JOURNEY.

Your buyer might find you through Google, see a Meta ad, compare models, return through retargeting, open an email and finally connect with sales. IDS Marketing helps those touchpoints work together.

01

Get Found

Search, SEO, AEO, GEO and paid media put your builder in front of active buyers.

02

Get Explored

Communities, models, quick possessions and BuilderQ help buyers understand your product.

03

Stay Visible

Social, retargeting and email keep your brand in the consideration set.

04

Generate Leads

Forms, CRM integration and reporting connect marketing performance to sales.

Builders We've Worked With

TRUSTED BY HOME BUILDERS.

Landmark HomesSan Rufo HomesFootprint DevelopmentsDaytona HomesManak HomesMelcorEvergreen Park TownhomesMcGonigal Signature HomesAttesa HomesHRD HomesNucasa RealtyTerry Paranych Real Estate GroupJody Lambertus

READY FOR MORE
QUALIFIED LEADS?

Start with a free consultation with the IDS Marketing team.